A growing marketplace for refurbished phones
According to Mikko Valtonen, Head of DNA’s Mobile Business, the refurbished phone store was first launched on the Shopify platform for its speed and simplicity. The setup worked well at the start and allowed the store to go live quickly. But as early as the initial growth phase, it became clear that scaling could become an issue as sales increased.
As volumes grew, the amount of manual work began to rise, and some of the store’s processes no longer met the evolving business needs. Improving the customer experience also became a key priority to better serve consumers.
Challenges brought by growth
One of the main challenges was order and inventory management. Selling refurbished devices differs significantly from selling new products—each phone is unique and needs to be handled individually. This created complexity in system integrations and process automation.
DNA’s goal was to make Vaihtokapula a scalable and user-friendly online store, enabling both seamless customer experiences and more efficient operations. To achieve this, DNA partnered with Ambientia.
Building a scalable eCommerce solution with Ambientia
Ambientia helped DNA develop an eCommerce solution that would better support business growth. The collaboration began with a thorough analysis of the store’s current state to identify key development areas. Ambientia’s experts brought both technical expertise and business insight, enabling significant improvements to Vaihtokapula’s scalability.
One of the most important steps was introducing automation to reduce manual work—crucial for maintaining efficiency as volumes increased. Enhanced system integrations improved data flow and minimized errors, further boosting reliability.
Results: efficiency and improved customer experience
With Ambientia’s support, DNA transformed Vaihtokapula into an online store that now serves both customers and internal operations more effectively. Automated processes have reduced manual effort, sped up order handling, and made inventory management clearer and more transparent.
Customer experience has also improved significantly: smoother operations and a modernized storefront have made the buying journey faster and easier. DNA and Ambientia continue to collaborate on further developing Vaihtokapula to keep pace with the evolving market.
The partnership between DNA and Ambientia illustrates how smart use of eCommerce technology can drive business growth and deliver better customer value. As the market for refurbished phones continues to expand, Vaihtokapula is well positioned to meet the growing demand efficiently.
👉 Explore Vaihtokapula and find your next reliable refurbished phone: https://vaihtokapula.fi/
