Ambientia Group is partnering with Shero Commerce in the Nordics. This collaboration consolidates Ambientia’s and Shero’s Shopify operations in the region under the Shero brand, forming a Finnish joint venture where Ambientia Group Ltd. will act as the majority owner.
Through this partnership, Shero Commerce, a leading Shopify Plus partner in the United States, is expanding its expertise to Finland. The goal is to provide Nordic eCommerce merchants with the knowledge and support they need to grow their businesses and fully leverage Shopify’s capabilities.
“With years of experience in the competitive U.S. eCommerce market, we are thrilled to bring Nordic merchants access to cutting-edge strategies and technologies,” says Beth Shero, Founder of Shero Commerce.
“Our team is equipped to support businesses operating in fast-paced environments, ensuring they have the tools, expertise, and reliability needed for success.” she adds.
A Strong Shopify Team Supporting Merchants
Shero's operations in Finland are led by experienced eCommerce and business development professionals Mikko Salmenius, Esa Hjerppe, Petteri Erkintalo, Matias Valo and Petri Manninen. Together, they bring decades of expertise in eCommerce strategies and business growth.
"Together with Shero, we have built a global team with exceptional expertise in Shopify and eCommerce in general. Our team of over 50 Shopify specialists can deliver significant value to merchants. We are a strong partner for businesses looking to grow and expand their online stores. Additionally, our international team is ready to support companies seeking growth beyond Finland's borders," says Olli Porola, CEO of Ambientia Group Oy.
"Shopify has a strong presence in the U.S. and is experiencing rapid growth in Europe. With our experienced team, we want to ensure that Finnish businesses have access to local Shopify expertise," adds Porola.
Ambientia and Shero have worked closely together since 2020, when Ambientia became a shareholder in Shero. Over the past five years, the companies have developed strategic and operational capabilities together, creating a solid foundation for joint eCommerce operations in the Nordics.
“We believe now is the ideal time to enter Finland and the Nordics as a whole. Together with Ambientia, we’ve built a formidable team capable of addressing regional eCommerce challenges while setting the foundation for further expansion into the UK and Europe,” says Beth Shero.
Featured at Smart Commerce Nordic 2025
Ambientia and Shero are showcasing their expertise at the Smart Commerce Nordic 2025 event in Helsinki this week. Beth Shero will share key insights from the U.S. eCommerce market and highlight trends driving eCommerce growth globally.
About Shero Commerce
Shero Commerce is a Shopify Plus partner specializing in tailored eCommerce solutions. With extensive experience and strong technical expertise, Shero helps businesses fully realize Shopify's potential.
For more information about Shero Commerce’s services in Finland, visit www.sherocommerce.com/fi or contact the Finnish team at finland@sherocommerce.com.
