Product Information Management

• Wholesale: A PIM system improves the management of product information across complex supply chains and large product assortments in wholesale businesses, ensuring consistent and up-to-date product information across all sales channels.
• Manufacturing: In manufacturing industries, a PIM solution ensures accurate management of technical product information and enables flexible updates when products change, ensuring the accuracy and consistency of product information across all service and sales channels.
• Retail: A PIM system improves the customer experience in retail by providing rich and compelling product information while supporting consistent product information presentation across all sales channels.

   

We provide a comprehensive service ranging from the assessment of product information processes and systems to improving the quality of commercial product information:

Assessment of Systems, Processes, Organisation and Commercial Product Information:

• Assessment, benchmarking and analysis of the current state of product information.
• Industry-specific mandatory data requirements and assessment of the current state of commercial product information.
• Opportunities to utilise industry-specific product information repositories.
• Findings and recommendations for improving product information.
• Plans and business cases for commercial product information improvements.

Solution Recommendations:

• PIM system alternatives and their suitability.
• Concrete development steps for improving commercial product information.
• Utilising AI as part of the product information ecosystem and related processes.

PIM Implementation:

• Comprehensive training and hands-on support.
• Regular training programmes for new features and updates.
• Ongoing support and continuous development of both the system and related processes.

Continuous Services for PIM and Commercial Product Information

• Maintenance and technical development of the PIM system.
• Maintenance and continuous development of the product information management process handbook together with the customer organisation.
• Ensuring full utilisation of the capabilities offered by the PIM system.
• Ensuring the long-term sustainability of commercial product information.

The Two Sides of Effective Product Information Management

PIM:

• Purpose-built tools that support future needs.
• Process efficiency and support.
• An organisational model covering roles, responsibilities and job functions.

Developing the Quality of Commercial Product Information:

• Understanding product information requirements within specific product categories.
• Defining what product information is meaningful to customers.
• Presenting product differentiation, advantages and benefits.
• Strategic planning of product names and additional product attributes.

A Holistic Approach to Product Information Development

When an organisation has an effective system, a functional operating model and a clear vision for product information, with responsibilities that support efficient operations, excellent results can be expected:

• Auditing product information tools, processes and commercial product information.
• A clear roadmap and timeline.
• Training and increased understanding.
• Practical support and guidance.
• A product information vision that guides operations for years to come.
• A clear understanding of the business value of product information.

Positive Impacts of High-Quality Product Information

• Improves visibility in search engines and increases website traffic.
• Enhances customer experience and brand perception.
• Increases customer satisfaction, improves conversion rates and drives sales.
• Brings product information together in one place for easier management and maintenance.
• Clarifies requirements, responsibilities and processes.
• Accelerates the creation of language versions.
• Standardises and speeds up the use of product information across publishing and marketing channels.
• Reduces time-to-market.

Product Information Management systems play a key role in effective product information management. These systems not only centralise and organise product information but, at their best, also make it more engaging and impactful. By leveraging these tools, you can manage and present product information in a way that attracts customers a nd differentiates your offering in the market.

Commercial product information design combines creativity with precision. It involves creating compelling product descriptions, persuasive stories and essential details that highlight a product’s unique features, advantages and benefits. This is not merely about distributing information – it is about telling a story in a way that resonates with customers and generates interest in your products.

By placing PIM systems at the centre of commercial product information design and production, you can ensure that your product information is not only well organised but also engaging and persuasive. This approach not only improves marketing and sales effectiveness but also creates a deeper connection with customers, helping them make informed purchasing decisions.

PIM systems are therefore much more than repositories for storing information. They are strategic tools that transform product information into a business asset for the future. With the right approach, they help you manage product information efficiently, strengthen your brand and build customer trust. When product information is managed effectively and commercial content is designed with care, you support business growth and improve the customer experience comprehensively.

• PIM (Product Information Management) - A system for managing product information that centralises and maintains product data to support sales and marketing activities.
• PXM (Product Experience Management) - The management of product experiences, focusing on optimising product information and other product-related dimensions, such as product reviews, to improve the customer experience across all sales channels.
• KTP or CPI (Commercial Product Information Improvement) - A process for improving the quality and availability of product information in a commercial context, supporting both sales and customer experience.
• CDP (Customer Data Platform) - A platform that consolidates and manages customer data from multiple sources, providing a unified view of the customer.
• CAD (Computer-Aided Design) - The use of computer technology to create, modify and analyse products and structures digitally.
• PLM (Product Lifecycle Management) -The management of a product throughout its entire lifecycle, from design and development to retirement.
• PDM (Product Data Management) - The management of product-related technical design data throughout the product development process.
• ATTRIBUTE - A characteristic or property of a record or object that defines a specific feature or value.
• PRODUCT - A combination of information that includes the manufacturer’s name, any manufacturer-specific designation and the product type, such as “snow shovel” or “scoop shovel,” making it clearly distinguishable from other products.
• DATA MODEL - A structural description that defines how data is organised, related and constrained within a database or information system.
• API (Application Programming Interface) - An interface that enables different software applications to exchange data and invoke each other’s functionality.
• APP (Application) - Software designed to perform specific tasks on a user’s device, such as a mobile phone.